A Competitive Priority refers to the critical dimensions in which process or a supply
chain
must possess in order to satisfy customers (Both internal and external).
must possess in order to satisfy customers (Both internal and external).
The dimensions that are being focused upon are Cost, Time, Quality and Flexibility
(also known as the Competitive Capabilities).
(also known as the Competitive Capabilities).
Competitive Priorities
Across Different Core Processes of Kean University Starbucks
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CORE PROCESSES
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PRIORITY
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Supplier Relationship
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New Service/Product
Development
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Order Fulfillment
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Customer Relationship
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Time
(Delivery Speed)
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Kean
Starbucks strives to satisfy their customers within 3 minutes starting from
order placement to order fulfillment.
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Customers
want to be acknowledged as quickly as possible to receive a speedy service
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Time
(On Time Delivery)
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The
required inputs need to be delivered in a timely manor, as there are
perishable items involved and special temperature specifications during
transport.
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Flexibility
(Variety)
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A variety of products are needed in order to fulfill the
end-user products correctly
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This process is fulfilled via Starbucks Top Management and are
acquired by the franchises
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Customers want a variety of options to choose from.
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Flexibility
(Customization)
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Kean Starbucks has the ability to Customize each order via close
customer contact and the ability to reconfigure a product to be made
diversely.
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Quality
(Consistent Quality)
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The Quality of the products and ingredients in Starbucks Kean
must adhere to the required specifications set forth and used by all
Starbucks Locations.
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The Quality of the end-user product is consistent because the
measure of ingredients are the same at all times for a specific order, except
in the event of a customized order.
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Quality
(Top Quality)
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Top Quality is accomplished threw the high levels of customer
contact, the helpfulness, courtesy and availability of servers.
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Cost
(Low Cost Operations)
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The
Costs of purchasing materials must be kept to a minimum by reducing scrap and
reworking of products being ordered and elimination of waste
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